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Facial Skincare Mask Brand Loops Names Actress Camila Medes as Partner and Creative Director

Fast-rising brand is also expanding into 450 Ulta stores next month.

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By: Christine Esposito

Editor-in-Chief

Mask-centric skincare brand Loops announced that Camila Mendes has joined the company as partner and creative director. The Los Angeles-based brand says Mendes' entrepreneurial debut in the beauty market will consist of her spearheading innovative product development and driving brand growth inclusive of sustainability initiatives and retail expansion. The Medes appointment comes as Loops is expanding into Ulta Beauty’s brick and mortar shops. Starting Aug. 1, the brand will be availa...

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